Erika Costello

My journey in the digital media industry began in 2013 when social media started taking shape as a vital marketing tool. Since then, I've dedicated myself to crafting compelling brand narratives and driving impactful engagement across various digital platforms. Throughout my career, I’ve gotten to work on some exciting and large-scale campaigns for some pretty cool brands. With over a decade in the industry, I've crafted social marketing strategies, launched influencer campaigns, and spearheaded successful projects across social, web, app, and email. I'm all about the data, analytical and driven, and I thrive on collaborative efforts that produce greater outcomes. With a focus on community engagement, trend analysis, and comprehensive metrics tracking, I continuously strive to stay ahead of market trends and create compelling, innovative content that resonates with audiences. Outside of work, you'll find me traveling, testing new gluten free baking recipes, indulging in terrible reality TV, and hanging out with my dog and husband too.